Buying and Selling in the Snow
Stay cozy, because the winter real estate market is far from frozen! While most people wait for the spring thaw, savvy buyers and sellers are finding that a little snow can actually lead to a lot of success.
For the Sellers: Turning Frost into "Sold"
Selling in the snow isn’t just about shoveling—it’s about atmosphere.
Safety First: Keep those walkways and driveways clear. A salted path doesn't just prevent slips; it shows you’re a meticulous homeowner.
The "Cozy" Factor: Crank the heat to a comfortable 68–72°F. Add soft textures like plush throws or a lit fireplace to make buyers never want to leave.
Serious Buyers Only: Winter shoppers aren't just "window shopping" in 20-degree weather. If they're at your door, they’re highly motivated and often on a deadline.
For the Buyers: Why Brrr is Better
Think the inventory is too low? Think again—the perks often outweigh the smaller selection.
Zero Bidding Wars: With fewer people in the market, you might finally avoid the exhausting bidding wars common in summer.
The Ultimate Stress Test: Snow is the best home inspector. It reveals exactly where the drafts are hiding or if the furnace is struggling before you sign on the dotted line.
Motivated Deals: Sellers listing in the "off-season" are usually ready to talk turkey. You may find more room to negotiate on price or closing costs.
The Bottom Line: 2026 is shaping up to be a balanced year for real estate, with mortgage rates expected to hover in the low 6% range. Whether you're buying or selling, don't let the snow stop you—it might just be your biggest advantage.
These resources highlight the unique opportunities and challenges of navigating the real estate market in winter, alongside insights into the 2026 housing forecast:
